METROPOLITAN AT COLLEGE PARK

For their Metropolitan at College Park community, Lennar wanted home buyers to be able to easily visualize the options they offer in the context of the Arcadia floor plan. Truevista setup a kiosk in their sales office that allows visitors to interactively try various surface finishes and quickly see how different combinations come together.

We started out by creating a virtual model home based on the Arcadia floor plan. After scanning the option samples in specialized scanners, we digitally recreated all the textures in their selection catalog. This included kitchen cabinets, backsplash, countertops, hardwood flooring, carpet and bath tiles.

We then installed a self-service kiosk in their sales office that allowed visitors to freely walk about the virtual floor plan and interactively try surface finishes. They could see exactly how the finished home would look with their selected options. This reduced a major friction point for their sales team and allowed sales to close quicker. It also eliminated any surprises during delivery of the home leading to a higher customer satisfaction.

Leveraging the virtual model home we designed, we also created a cinematic trailer highlighting the features of the Arcadia floor plan. Lennar used this video in their online marketing as well as the big screen in their sales office.

Client:
Lennar

Location:
College Park, MD USA